MISTY LADY

Misty Lady’s mission is to disrupt the use of non-renewable petrochemical plastic bags by hunter gatherers in the fishing, hunting and adventure industries.

Traditional vacuum seal bags are made from multiple layers of different types of plastic film that cannot be mechanically recycled. Misty Lady also helps divert food waste and contaminated packaging to organic recycling such as home or commercial compost.

Award-winning design‍

Misty Lady was a Gold Winner in the 2020 Good Design Awards for Communication Packaging and a finalist in the 2020 Best Design Awards for Sustainable Product Design.

Deliverables.

Circular business strategy
Materials innovation

Project management across manufacturing, design, production.

Brand development
Creative and art direction
Copywriting
Materials innovation
Packaging design
Photography
Marketing strategy.